Docs / Ad conversion sync

Ad conversion sync

Sending qualified and converted results back to Meta and TikTok, and attributing conversations to ads. Sending results to Google Ads is not switched on yet.

Ad conversion sync: Meta, Google and TikTok

How ad conversion sync works, and why sending results to Google Ads is not switched on yet.

Connecting your ad accounts

How to connect Meta, Google Ads, Microsoft Advertising, Snapchat or TikTok to Stravax Engage, what each step does, and how your credentials are protected.

What is a conversion event?

What qualifies as a conversion event in Stravax Engage, what triggers one, and how monthly allowances work.

Click-to-WhatsApp attribution: how it works

How Stravax Engage traces a WhatsApp conversation back to the ad, link or click that started it.

The CTWA per-ad report

What the CTWA per-ad attribution report measures, and how the numbers are scoped.