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Message templates: sync, statuses and categories

Last updated: 29 October 2026

Stravax Engage keeps a synced copy of your WhatsApp template library: it pulls templates from Meta automatically and reflects an approval or rejection within seconds. You use synced templates for broadcasts and for messaging contacts outside the 24-hour window. In the new look, an admin can draft a template in Campaigns > Templates, but submitting it to Meta is not available yet. In the earlier look, an admin can choose New template in Settings > Messaging > Templates, write it and submit it to Meta for review.

How does template sync work?

Sync pulls templates that already exist on your connected WhatsApp Business Account. Template creation and submission are separate actions:

On demand: an admin can press "Sync now" in Campaigns > Templates (in the earlier look: Settings > Messaging > Templates) to pull the latest state immediately.
Nightly: a scheduled sync runs automatically so the library stays current even if nobody presses the button.
Live status updates: when Meta approves, rejects, or otherwise changes a template's status, that update lands within seconds instead of waiting for the next sync.

If a template is removed from your account entirely, Stravax Engage marks it as deleted rather than removing the row, so past campaigns that reference it keep working.

What do the status and quality indicators mean?

Each template in the panel shows a status chip, a quality indicator, and when it was last synced.

Status	Meaning
Approved	Meta has approved this version of the template.
Pending	Still under Meta's review.
Paused	Meta has currently disabled the template.
Rejected	Meta rejected the template. The rejection reason Meta provided is shown alongside the status.
Deleted	Meta no longer returns this template from your account; the record is kept for history.

Quality is shown on a green, yellow, or red scale, mirroring the quality rating Meta assigns to the template based on real-world delivery performance.

How do I trigger a sync manually?

Open the templates panel and press "Sync now." This action is limited to admins. The panel then shows an updated "last synced" time once the pull completes.

Where are templates used?

Templates come up in two places:

Broadcasts: a broadcast campaign to a list of contacts needs an approved template.
Outside the 24-hour window: WhatsApp requires an approved template to start a new conversation with a contact once the 24-hour service window has closed, for example when following up on an abandoned cart or reaching out after a long gap.

Everywhere else, in ordinary two-way conversation inside the 24-hour window, you send regular free-form messages and don't need a template.

Can I write a new template here?

In the new look, an admin can draft a template in Campaigns > Templates, but submitting it to Meta is not available yet. In the earlier look, yes: an admin chooses New template in Settings > Messaging > Templates and submits it to Meta for review.